Pin It

How to use Facebook for Business Pt I

facebook for business

In this post, we’ll be starting off a three part series on how to use Facebook for business. Facebook is an incredibly strong social tool and can, when used properly, help to get your business out there and build a customer base. Many people wonder how to use Facebook for business, but it’s easier than you think.

Why is Facebook Important?

•Allows you to connect with people you may otherwise never meet
•Quickest, easiest way to stay on top of trends and other local businesses
•Customers expect you to be there (would you want your business unlisted in the phone book?)
•Builds credibility and trust, particularly for new businesses
•Word of mouth is good, but can be geographically limiting
•Job seeker benefits
•Develops computer and Internet skills, attractive to employers
•Gives your business a voice

How Social Media as a Whole Can Help Your Business

•Attract future clients, maintain relationship with existing clients
•Network with other businesses and cosmetic companies
•Improves your search ranking in Google, Yahoo, etc.
•Gives you the space to show off your work and ideas
•Humanizes your business
•Helps you understand your current and potential clients
•Boosts brand awareness
•Almost all social media use is FREE, so you’ll save money
•Allows interested persons to easily and quickly contact you 24/7
•Affordable and targeted paid advertising options also available

The Basics of Facebook

•Arguably the “first” major social network
•Approximately 955 million active users (2012)
•Allows personal and fan pages, both are free
•Recent redesign introduced Facebook Timeline
•People of all backgrounds and ages are on Facebook (it’s no longer just for college students)
•Difference between personal page and fan/business page
•Difference between friends and likes
•Share images, videos, text, and/or links
•Offers detailed “insights”, or data, on your page’s activity

Facebook Terminology Crash Course

•Cover photo
The large photo at the top of any page (personal or fan)
•Profile picture
The smaller, square picture that appears overtop of your cover photo
•Like
Noun: The number of people who have liked your page
Verb: The action of clicking “like” on a post or page
•Share
The action of clicking “share” on a page or post and displaying it on your own page or profile
•Comment
Noun: Messages posted to your wall, or on a post, from your fans
Verb: The action of leaving a message on someone’s wall or post
•Highlighted Post
A post you’ve clicked the star symbol on (top right corner) that will display horizontally instead of vertically on your page
•Pin to Top
A setting that allows a post to be “pinned” to the top of your page, will be seen first by visitors

How to Use Facebook for Business: Getting Started

•Must have personal account before you can create a “page”
•Have a business plan in mind before you create your page
•To create, search “pages” in Facebook’s search bar
•Select Facebook Pages from the search results
•When next page loads, click create your own to get started!

 

Stay tuned for How to Use Facebook for Business Pt II later this month. We’ll talk about image creation, information to include, what to post and how to do it.
Let us know if you have any questions in the comment section below so we can answer them in the next post, too!