Student Feature – Lindsay Rosso
Meet Lindsay Rosso!
Location: Sault Ste. Marie, Ontario, Canada
My name is Lindsay Rosso. I am a small town girl with big dreams (cliché, I know). I’m 20 years old from Sault Ste. Marie, Ontario, Canada and I know what I want – To be a stylist in the fashion industry. Fashion has been a part of me for as long as I can remember. As a little girl, I would draw books and books of clothing designs. When choosing a career path, it was an easy decision for me. I knew my future was in the fashion industry. Fashion is something that always keeps my interest and ambition high. That is exactly what I need to pursue a successful career and more than that be happy to walk into my workplace everyday.
After high school I moved to London, Ontario to begin my fashion education at Fanshawe College where I studied Fashion Merchandising for 2 years. This program exposed me to every aspect of fashion. My time spent at Fanshawe inspired me to continue my education in fashion and learn more from the professionals in the industry. At this point in my career I’ve been exposed to several different ranges of retail, from high end menswear at Art Gabriel’s, to prom at Elizabeth Noel, to the Gap! Today I am an assistant manager at a local boutique called “Pink Chandelier” back home in Sault Ste. Marie. I have been fortunate enough to score a job I love right out of graduation. This year I also decided to work towards my certificate in styling through QC Style Academy and am loving it. I hope to continue my fashion education and keep working hard toward my goal of being a successful businesswoman and stylist.
Did you always see yourself becoming a stylist?
No. Going into college my aspirations were set out to be a buyer. By the time I graduated I got a better feel for what different kinds of jobs are out there in the fashion industry. I realized quickly that my strength is my creative side. I particularly loved my photo styling class and did exceptionally well too. My ideal job would to be an editorial stylist. If I was flipping through Vogue and saw an advertisement I styled myself, I think I’d pass out.
What are you enjoying most about your Fashion Styling course with QC?
I love my course with QC! It’s really nice to be able to continue my fashion education while working full time. This way I’m expanding both my work experience and education this year. I find QC to be very organized. The readings and assignments are very easy to follow, informative and fun! I’ve already filled the notebook that you sent with my course full of notes and I plan to use them as reference in the future.
We can’t stop looking at your Instagram photos! Did you have a strategy for growing your following when you first started out, or did it happen organically?
I have to be honest there is no strategy behind my Instagram photos. I got the app a couple years ago now and I absolutely love it. I definitely post a lot of fashion related photos, and never thought there would be an outcome of it but just because that is my everyday life! I love fashion and I love to be noticed for it. On a professional note I believe it’s important for a prospective client to be able to see my work and personality through social media. What better way to do that than through photos? I want my future clients to be able to see how I can put together a look, what inspires me. I want to demonstrate the passion I have for this business. Instagram can be an excellent creative outlet and also a great way to keep in touch with your family and friends!
We’re also loving your logo! Can you talk a bit about the process of building your personal brand, and how you ended up at that design?
My logo was designed for my portfolio in one of my brand development classes while studying Fashion Merchandising at Fanshawe College. I drew the logo myself in Adobe Illustrator. The girl is a cartoon influenced by my features and Marilyn Monroe’s. This way the viewer can identify Marilyn, who is a huge fashion icon, and relate that to my name and career. I’ve also used red, black and white continuously throughout my portfolio and social media because my last name “Rosso” is the color red in Italian.
Can you tell us about some highlights of your styling career so far? (What are some of your favorite aspects and what are some things you find tedious or trying?)
Currently I am enjoying where I am in my career. I can take my knowledge and skills of styling and apply them to my current role as an assistant manager at Pink Chandelier. I love to help customers feel and look good. Assisting a customer in finding what they are looking for is always a successful day in my eyes. My job is far from dull or boring at all thanks to my boss and co-workers. We have a blast working together and make the retail environment fun for any customer walking in. I strongly believe I have a natural ability for styling. I can easily identify what a customer is looking for, what will look best on their body type and target what their personal style is. Upon finishing my course with QC Style Academy I intend to open my styling services to the public. That being said, my biggest challenge will be finding clients while residing in Sault Ste. Marie. I will most likely have very few or no clients before moving to a larger city.
Favorite item of clothing in your closet right now?
My favorite item of clothing I have in my closet right now is a dress I bought on my high school Europe trip in Rome back in 2010. It is a deep purple, in a light chiffon fabric, has a high neckline with light purple sleeve and gathers at the bottom with hints of turquoise. It’s been my favourite dress for years (and that means a lot coming from someone who searches through hundreds of dresses everyday). It is very unique and feminine and still to this day I have seen nothing like it. I bought it at a shop called “Fornarina”. It was definitely a splurge but I love it and only wear it for special occasions.
What would you like to see trending in 2014?
In 2014 I’d love to see more high-waisted denim and color moving into spring and summer. I got a pair of high-waist Mavi jeans a few weeks back and I am in love. The high waist look is so flattering and is making a huge comeback in fashion. We carry Mavi denim at Pink Chandelier (which is by far my biggest obsession this year), and have ordered in the high waist jeans to carry in store.
Another trend I’d like to see is more color moving into spring/summer 14. One of the biggest trends for 2013 was black and white, which is particularly unusual for summer. I missed the pastels in the spring and the vibrant colors in the summer. For me, that’s what makes spring and summer my favorite seasons is the vibrant and fun fashion pieces.
Tell us! What does the future hold for Lindsay Rosso?
I have a few options for the near future. I have been looking into school in Europe for over a year now. I’d love to study in France because I fell in love with Paris the first time I visited and could benefit greatly from an experience like that. However, I’ve recently made an amazing contact in the fashion industry who has encouraged me to pursue an internship in New York, which again would be a great experience for me. Currently I’m focusing on getting my applications sent in with the right documents, a killer portfolio, and hoping that everything falls into place! Farther down the road I’d love to pursue editorial styling but something else I’ve always thought of pursuing is being a creative director for a luxury brand. Wish me good luck!
A look at Lindsay’s work to date…
“Under the Sea” Fashion Show – Recycled garment designed and sewn by Lindsay Rosso, Francesca Scandale and Megan Welsh.
“Rossolette Grand Opening” Campaign Poster – completed in Adobe Photoshop by Lindsay Rosso
Photo styling “Estee Lauder Pure Color Lipstick” Advertisement – Photograph, styling and editing by Lindsay Rosso
Photo styling “Nasty Gal Spring 2013 Collection” Advertisement – Photograph, styling and editing by Lindsay Rosso
“Fashion Rocks Hair of the Dog” show – Merchandising Comittee Co-coordinator (Fundraiser for Paws United). Photo credit: Christian Varsava
“CONNECT 2013” Fashion Merchandising students set up booths to demonstrate portfolios. Lindsay gave out customized mugs with her logo and business info along with mug cakes.