Posts Tagged ‘facebook’

August 11, 2013 8:00 am

How to use Facebook for Business Pt II

how to use facebook for business

If you haven’t already read our How to use Facebook for Business Pt I, click here to learn how to start using for Facebook now. If you have seen it, then continue to read this post – the second installment in our 3-part series on using Facebook for business. In this post, you’ll learn what information to include on your company’s page, the proper image dimensions for cover photos, profile pictures and custom tab images, as well as how to begin engaging your fans. Enjoy!

What to Include on Your Company’s Page

• Location and service area(s)
• Services offered
• Rates
• Active contact information (email, phone number, other social media links)
• Experience
• Company history, mission statement
• Ensure to spell check everything
• Avoid rambling and remain clear, concise, and straight to the point
• Remember the page is about your business, not you!

Image Dimensions

Cover Photo

851 pixels X 315 pixels
•Bright and bold images are best
•Makeup image ideal, something that speaks to your business

Profile Picture
Min 180 pixels X 180 pixels
•Business logo ideal
•If you use a portrait of yourself, remain professional and include business logo in cover photo instead

Custom Tab Images

If you’d like to create custom buttons for your page’s tabs, you can. Create an image that’s 111 x 74 pixels and upload to your page by clicking the tab of your choice and then clicking Settings or Edit Settings. Click Change Tab Image. Then, upload your new, custom tab image. These can be changed as many times as you’d like, so feel free to experiment with fonts, images, and the overall look.

Important Tips to Remember

•Your fans can see your page’s changes as soon as they’re implemented
•Try out new photos later in the evening or at times your fans are less likely to see (could cause confusion or lead to unlikes)
•Your photos need to be appropriate and relevant
•Properly sized images will display clearest
•Bold, brightly colored images do best
•Facebook is always changing, so remember to check your page’s appearance regularly
•Change your cover photo occasionally, but not too frequently
•Maintain consistency in appearance across all social media accounts

Getting Started Posting

•Consistency is key
•Find your groove, take into account your fans’ responses
•Images are the most well-received type of post, followed by videos, links, and then text-only
•When including an image, video or link always include a quick sentence telling your fans why they should watch it
•Share only relevant content (don’t share a winter tire deal on your makeup fan page)
•Monitor your insights
•Be present when your fans are (evenings, weekends)
•Schedule posts to better manage your time

Stay tuned for the third and final installment in our series! Once again, be sure to leave any questions you have in a comment below so we can answer them in our next post!





facebook for business

In this post, we’ll be starting off a three part series on how to use Facebook for business. Facebook is an incredibly strong social tool and can, when used properly, help to get your business out there and build a customer base. Many people wonder how to use Facebook for business, but it’s easier than you think.

Why is Facebook Important?

•Allows you to connect with people you may otherwise never meet
•Quickest, easiest way to stay on top of trends and other local businesses
•Customers expect you to be there (would you want your business unlisted in the phone book?)
•Builds credibility and trust, particularly for new businesses
•Word of mouth is good, but can be geographically limiting
•Job seeker benefits
•Develops computer and Internet skills, attractive to employers
•Gives your business a voice

How Social Media as a Whole Can Help Your Business

•Attract future clients, maintain relationship with existing clients
•Network with other businesses and cosmetic companies
•Improves your search ranking in Google, Yahoo, etc.
•Gives you the space to show off your work and ideas
•Humanizes your business
•Helps you understand your current and potential clients
•Boosts brand awareness
•Almost all social media use is FREE, so you’ll save money
•Allows interested persons to easily and quickly contact you 24/7
•Affordable and targeted paid advertising options also available

The Basics of Facebook

•Arguably the “first” major social network
•Approximately 955 million active users (2012)
•Allows personal and fan pages, both are free
•Recent redesign introduced Facebook Timeline
•People of all backgrounds and ages are on Facebook (it’s no longer just for college students)
•Difference between personal page and fan/business page
•Difference between friends and likes
•Share images, videos, text, and/or links
•Offers detailed “insights”, or data, on your page’s activity

Facebook Terminology Crash Course

•Cover photo
The large photo at the top of any page (personal or fan)
•Profile picture
The smaller, square picture that appears overtop of your cover photo
Noun: The number of people who have liked your page
Verb: The action of clicking “like” on a post or page
The action of clicking “share” on a page or post and displaying it on your own page or profile
Noun: Messages posted to your wall, or on a post, from your fans
Verb: The action of leaving a message on someone’s wall or post
•Highlighted Post
A post you’ve clicked the star symbol on (top right corner) that will display horizontally instead of vertically on your page
•Pin to Top
A setting that allows a post to be “pinned” to the top of your page, will be seen first by visitors

How to Use Facebook for Business: Getting Started

•Must have personal account before you can create a “page”
•Have a business plan in mind before you create your page
•To create, search “pages” in Facebook’s search bar
•Select Facebook Pages from the search results
•When next page loads, click create your own to get started!


Stay tuned for How to Use Facebook for Business Pt II later this month. We’ll talk about image creation, information to include, what to post and how to do it.
Let us know if you have any questions in the comment section below so we can answer them in the next post, too!







April 14, 2013 8:30 am

Win an Urban Decay Naked Palette!

From April 2nd to 29th, we’re running an exclusive Facebook-fans only giveaway at QC Makeup Academy. We’re giving away THREE Urban Decay palettes: Naked, Naked 2, and Naked Basics. All you have to do is submit your best smokey eye look to the Contests app on our Facebook page and you’ll be entered. On April 30th, we’ll choose our three favorite looks and announce the winners on Facebook. Sound good? Want to enter now? Click HERE! You can find all the contest details and entry form by clicking the tab that says “Enter to Win a Naked Palette!” This contest is open internationally. Read on for more details.

Makeup Contest

Grand Prize

First place winner will receive brand new Urban Decay Naked 2 palette.

The follow up to the original bestselling Naked palette, this stunning second edition proves that neutral is anything but boring. Showcasing a dozen completely different shades than the first bronze-based collection, it includes a stunning range from pale and deep, to matte and sparkly. You’ll achieve a host of new neutral looks, smoky dramatic eyes, and everything in between. The palette also includes a travel-size Lip Junkie Lipgloss in Naked and a double-ended, cruelty-free Good Karma Shadow/Crease Brush (available only in this palette).

Palette includes:

  • 12 × 0.05 oz Eyeshadows in Foxy (cream bisque with matte finish), Half Baked (golden-bronze with shimmering finish), Booty Call (shimmering cork), Chopper (copper shimmer with silver microglitter), Tease (creamy pale brown with matte finish), Snake Bite (dark bronze shimmer with metallic base), Suspect (pale golden beige with shimmering finish), Pistol (light gray-brown with shimmering finish), Verve (oyster with shimmering finish), YDK (cool bronze shimmer with metallic base), Busted (deep brown with shimmering finish), Blackout (blackest black with matte finish)
  • Good Karma Shadow/Crease Brush
  • 0.11 oz Lip Junkie Lipgloss in Naked (pinky neutral)
2nd Prize

Second place winner will receive brand new Urban Decay Naked palette.

This long, lean, and seductive case comes packed with 12 gorgeous neutrals that work for absolutely everyone. Shades range from delicate champagne to gritty gunmetal, and feature five stunning new shades. A variety of textures, including glitter, shimmer, and matte, ensure that you’ll never get bored. This versatile palette can go from office appropriate to a night on the town. The mirrored case also features a new professional-quality, cruelty-free Good Karma Eyeshadow Brush, plus a travel-size Eyeshadow Primer Potion in original formula.

Palette includes:

  • 12 × 0.05 oz shadows in: Virgin (nude satin), Sin (champagne shimmer), Naked (buff matte), Sidecar (beige sparkle), Buck (brown matte), Half Baked (bronze), Smog (golden brown shimmer), Darkhorse (bronze-plum shimmer), Toasted (taupe-bronze), Hustle (mocha shimmer), Creep (near-black metallic), Gunmetal (dark grey metallic)
  • Good Karma Eyeshadow Brush
  • 0.13 oz Travel-size Eyeshadow Primer Potion
3rd Prize

Third place winner will win brand new Urban Decay Naked Basics palette.

The long-awaited, multipurpose MATTE companion to Naked is the palette everyone needs in their beauty arsenal. With six versatile and extremely wearable Naked shades, it has everything you need for the perfect neutral matte eye—including four totally new and exclusive shades. It all comes in a sleek compact embossed with a pretty, metallic NAKED on the front that has a slight sheen and suede-like feel that begs to be touched. Best of all, the slim design is perfect for travel, so you’ll never have to be without these must-have shades.

This palette includes:

  • 6 × 0.05 oz eye shadows in Venus (soft, off-white demi-matte), Foxy (very light yellow/white matte), Walk of Shame (very light nude matte), Naked2 (taupe matte), Faint (warm, dusty brown matte) and Crave (deepest, darkest brown/black matte).
Contest Instructions

To enter, create your best smokey eye makeup look and upload a photo to the contest application through QC Makeup Academy’s Facebook fan page. Be sure to create a complete look, not just the eyes!

Contest Starts
April 02, 2013 @ 09:00 am (EDT)
Contest Ends
April 29, 2013 @ 05:00 pm (EDT)
Need more Details?
About the Company
QC Makeup Academy offers a fully integrated, online learning experience. Study to become a professional makeup artist from home!