Posts Tagged ‘Invitations’

February 22, 2013 7:21 pm

Stationery Trends of 2013

Every year we see new trends appear in the wedding industry and this year, some of the loveliest are being created with paper! Stationery plays an integral part in setting the tone for our clients’ weddings. The style, quality, color palette, and motifs can be carried throughout the various pieces to provide continuity to these special events. In the fall of 2012, we saw the chevron pattern take hold as the latest and greatest in wedding stationery designs. That has segued into other attractive motifs, and we’ve continued to see geometric patterns in designs (such as the honeycomb pattern) – the effect is certainly bold. Now that 2013 is well underway, we’re seeing three new stationery trends that really excite me: the die cut pattern, hot foil printing, and calligraphy. Read on to learn more about stationery trends in 2013.

Die cut patterns

Die cut invitations are all the rage and are probably the strongest direction we are seeing in stationery this year. As you can see below, die cut patterns range from the most romantic lace motifs to edgy modern bold typesets. Die cutting creates a 3D effect which adds to the visual interest and tactile feel of the various pieces to which it is applied. Die cut paper shapes are made using a steel cutting die. It can be used to punch out decorative shapes or patterns within a larger piece, or it can be used to create the primary shape by cutting the entire sheet of paper in a distinct way. The process is very similar to that used in creating letterpress designs. And needless to say, with as popular as die cut is this year, it is not reserved for invitations only! You will find it used in other paper products such as save-the-dates, table numbers, and even cake plateau edging, as seen below. Lovely, isn’t it?
Hot foil printing

The second trend that I’m seeing a lot of this year in stationery is hot foil printing. This technique is achieved by combining heat and pressure to the paper to create a letterpress look with added color. The designs are turned into a metal block that is headed to a certain temperature and then applied to the piece to create a foiled image pressed into the paper. Gold and silver seem to be the most popular colors this year which makes sense, since metallics are prominent in other areas of wedding decor. However, hot foiling is available in other colors as well!

Calligraphy

Finally, and probably my favorite invitation trend this year, is the calligraphic design. We are seeing various scripted fonts in all forms of stationary, as shown in the example below. In a previous article, I told you that the Millennial generation is big on hosting and personalizing their weddings – so, creating a personal touch using handwritten calligraphic fonts is likely not too surprising! I’ve spoken with local calligraphers, and they too are seeing an increase in demand for their talent within our industry. Even I have jumped on the band wagon and recently purchased a Lamy fountain pen with which to write company thank you letters. Now I just have to remember how to hand write after years of typing on a keyboard!

As you know, trends come and go in this industry, and there are always some I’m glad to see arrive and others that I’m glad to see exit. I love the designs that I’m seeing in stationery this year and hope you are excited by them as well! Leave us a comment and let us know what you think about the hottest stationery trends of 2013.

Till next time, happy planning!