Posts Tagged ‘social media’

August 11, 2013 8:00 am

How to use Facebook for Business Pt II

how to use facebook for business

If you haven’t already read our How to use Facebook for Business Pt I, click here to learn how to start using for Facebook now. If you have seen it, then continue to read this post – the second installment in our 3-part series on using Facebook for business. In this post, you’ll learn what information to include on your company’s page, the proper image dimensions for cover photos, profile pictures and custom tab images, as well as how to begin engaging your fans. Enjoy!

What to Include on Your Company’s Page

• Location and service area(s)
• Services offered
• Rates
• Active contact information (email, phone number, other social media links)
• Experience
• Company history, mission statement
• Ensure to spell check everything
• Avoid rambling and remain clear, concise, and straight to the point
• Remember the page is about your business, not you!

Image Dimensions

Cover Photo

851 pixels X 315 pixels
•Bright and bold images are best
•Makeup image ideal, something that speaks to your business

Profile Picture
Min 180 pixels X 180 pixels
•Business logo ideal
•If you use a portrait of yourself, remain professional and include business logo in cover photo instead

Custom Tab Images

If you’d like to create custom buttons for your page’s tabs, you can. Create an image that’s 111 x 74 pixels and upload to your page by clicking the tab of your choice and then clicking Settings or Edit Settings. Click Change Tab Image. Then, upload your new, custom tab image. These can be changed as many times as you’d like, so feel free to experiment with fonts, images, and the overall look.

Important Tips to Remember

•Your fans can see your page’s changes as soon as they’re implemented
•Try out new photos later in the evening or at times your fans are less likely to see (could cause confusion or lead to unlikes)
•Your photos need to be appropriate and relevant
•Properly sized images will display clearest
•Bold, brightly colored images do best
•Facebook is always changing, so remember to check your page’s appearance regularly
•Change your cover photo occasionally, but not too frequently
•Maintain consistency in appearance across all social media accounts

Getting Started Posting

•Consistency is key
•Find your groove, take into account your fans’ responses
•Images are the most well-received type of post, followed by videos, links, and then text-only
•When including an image, video or link always include a quick sentence telling your fans why they should watch it
•Share only relevant content (don’t share a winter tire deal on your makeup fan page)
•Monitor your insights
•Be present when your fans are (evenings, weekends)
•Schedule posts to better manage your time

Stay tuned for the third and final installment in our series! Once again, be sure to leave any questions you have in a comment below so we can answer them in our next post!

 

 

 

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facebook for business

In this post, we’ll be starting off a three part series on how to use Facebook for business. Facebook is an incredibly strong social tool and can, when used properly, help to get your business out there and build a customer base. Many people wonder how to use Facebook for business, but it’s easier than you think.

Why is Facebook Important?

•Allows you to connect with people you may otherwise never meet
•Quickest, easiest way to stay on top of trends and other local businesses
•Customers expect you to be there (would you want your business unlisted in the phone book?)
•Builds credibility and trust, particularly for new businesses
•Word of mouth is good, but can be geographically limiting
•Job seeker benefits
•Develops computer and Internet skills, attractive to employers
•Gives your business a voice

How Social Media as a Whole Can Help Your Business

•Attract future clients, maintain relationship with existing clients
•Network with other businesses and cosmetic companies
•Improves your search ranking in Google, Yahoo, etc.
•Gives you the space to show off your work and ideas
•Humanizes your business
•Helps you understand your current and potential clients
•Boosts brand awareness
•Almost all social media use is FREE, so you’ll save money
•Allows interested persons to easily and quickly contact you 24/7
•Affordable and targeted paid advertising options also available

The Basics of Facebook

•Arguably the “first” major social network
•Approximately 955 million active users (2012)
•Allows personal and fan pages, both are free
•Recent redesign introduced Facebook Timeline
•People of all backgrounds and ages are on Facebook (it’s no longer just for college students)
•Difference between personal page and fan/business page
•Difference between friends and likes
•Share images, videos, text, and/or links
•Offers detailed “insights”, or data, on your page’s activity

Facebook Terminology Crash Course

•Cover photo
The large photo at the top of any page (personal or fan)
•Profile picture
The smaller, square picture that appears overtop of your cover photo
•Like
Noun: The number of people who have liked your page
Verb: The action of clicking “like” on a post or page
•Share
The action of clicking “share” on a page or post and displaying it on your own page or profile
•Comment
Noun: Messages posted to your wall, or on a post, from your fans
Verb: The action of leaving a message on someone’s wall or post
•Highlighted Post
A post you’ve clicked the star symbol on (top right corner) that will display horizontally instead of vertically on your page
•Pin to Top
A setting that allows a post to be “pinned” to the top of your page, will be seen first by visitors

How to Use Facebook for Business: Getting Started

•Must have personal account before you can create a “page”
•Have a business plan in mind before you create your page
•To create, search “pages” in Facebook’s search bar
•Select Facebook Pages from the search results
•When next page loads, click create your own to get started!

 

Stay tuned for How to Use Facebook for Business Pt II later this month. We’ll talk about image creation, information to include, what to post and how to do it.
Let us know if you have any questions in the comment section below so we can answer them in the next post, too!

 

 

 

 

 

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If you search the #followback hashtag in Twitter, you’ll undoubtedly see countless accounts promising to follow back anyone who follows them. While, yes, this is an effective strategy to boost your follower numbers, it’s not a smart strategy overall. For one, do you have any idea what your news feed would look like if you were to follow 1,000s of accounts? Try extremely cluttered, overwhelming, and constantly updating – and not in a good way.

When it comes to Twitter, quality is key and should always be your focus – whether it’s sending out a tweet, choosing what to retweet, and selecting who to follow (or follow back). Social media gurus always recommend following only accounts that are of true interest to you, and filling your news feed with quality information. Just because someone on the other side of the world has decided to follow you, doesn’t mean you need to necessarily follow them back.

Furthermore, if they’re in a totally different industry and only live tweet through their favorite TV shows (and they’re not yours…) what’s the point? They’ve likely followed you for one reason or another, and probably because they enjoy your tweets, but that doesn’t mean you’ll enjoy theirs.

If you’re worried about hurting someone’s feelings, don’t be. If someone is only following you to get a follow back, they clearly aren’t looking to make a connection for the right reason. Social media isn’t just about numbers at the end of the day, it’s about giving and getting something more – quality content, networking opportunities, and a good laugh every once in a while. You should be entertained and intrigued by the people and businesses you choose to follow on Twitter, and not feel obligated to follow them in the slightest.

Something else to consider would be how your “Following” list appears to a person aside from yourself. One of the quickest and easiest ways to get to know someone via Twitter isn’t by reading their tweets. Rather, it’s by scrolling through their Favorited tweets and who they’re following. If you’re following everyone who follows you, it might look like you’re a nice person – but it could also look like you don’t know what you’re doing, or only care about boosting your own followers number. Plus, if you’re following any accounts that would cause someone to raise an eyebrow, it may reflect poorly on you.

So, what do you think? Let me know in a comment below!

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Navigating through the sometimes rocky and ever-changing waters that is social media can be difficult, particularly for a new and/or small business owner. There are so many sites to choose from, and thinking of maintaining all the different accounts can be incredibly daunting – even for the experienced social media-ite. We want to re-introduce you to an app you’ve likely heard all about, but in a slightly different way. In this post we bring you How to Use Instagram for Business.

You’ve probably heard about, or already used, the Instagram photo app. If you haven’t, it’s a much-loved photo taking, editing, and sharing app that was recently bought out by social giant, Facebook. Instagram allows users to create an endless feed of personal photographs and offers different filters with which you can edit your pictures with a single tap. You can also make minor color correction edits, fix red eye, crop, and create blurs.

Most people use Instagram for personal use, and aren’t aware of its many applications in the world of business. If you think about it, though, Facebook wouldn’t have purchase the app if it wasn’t monetize-able. Because it is, especially for the small business owner. Read on to learn how you should be using it for business.

1.Connect With People Outside Your Social Circle with Hashtags

Instagram, like any social media platform, is incredibly helpful when it comes to connecting with people outside your normal social circle. Think about it – how many people would you likely meet on a day-to-day basis? How many social functions or trade shows do you really attend? If you’re not active on social media, chances are you’re missing out on a lot of relationship building that could prove beneficial for your business – both with other professionals as well as clients.use hashtags on instagram to connect with people

Instagram is no different. In fact, it’s one of the quickest, easiest, and most personal ways to connect with others. When uploading a photograph, remember to add hashtags like #makeupartist, #wedding, #interiordecorating or other relevant keywords to help others find your photo when they’re browsing the app. You may also find it helpful to use location keywords like #nycmakeup artist or #seattleauthor. All it takes is for someone to see your photo, like it, and want to learn more about you. And, voila, you have a new follower and growing relationship.

2. Show Off Your Work In a Snap

It may seem obvious when you think about it, but you’d be surprised how few businesses take the opportunity to actually show off their products or work they’ve completed. Instagram is a photo-focused sharing center, so share some photos! Snap a photo of a makeup application you’ve done, room you’ve redecorated, floral arrangement you’re working on, or anything else. Prospective clients love knowing that you’re currently working and actively part of the industry, so even something you may think is small or doesn’t matter could mean much more to a prospective client browsing through your Instagram. Plus, it’s a great chance for you to see how your work appears on camera.

3. Advertise – Upload a Graphic or Snap a Photo of a Flyer

Instagram isn’t just for photos. If you have a promotional ad on your website or can snap a photo of a flyer (even taking a screenshot of a message written in Notes) you can advertise on Instagram. Upload your photo from your Camera Roll instead of taking a new picture and share away. If you want to save some time, sync your Facebook account and other social accounts with your Instagram app to share your photos across all accounts simultaneously. Remember to check your recent activity, however, as you don’t want anyone’s comments to go unnoticed – particularly if you’re offering a time-sensitive promotion.

4. Get Customers Involved With Likes, Comments and Contests

You’ve got to give love to get love, right? Get involved with your customers by liking their photos and leaving comments. Also, be sure to follow accounts that are of interest to you and your business! To get your customers to return the favor, upload interesting photos on a regular basis and try out a contest or two. Social users love contests, and they’re an absolute pinch to get involved in on Instagram. Consider having your clients take a picture with a certain theme, object, or message, and then have them tag you in it to enter. What you decide to give away is up to you!

5. Get Personal

A lot of people have trouble trusting corporations or businesses, and you may find the same when you embark on your career. Getting a little personal with your prospective clients can be a great way to break down the barriers between you and let them get to know you better. Snap shots of things you like, yourself, your favorite meals, and anything else that will let your followers get a peek into your life without being bombarded with too much personal and not enough business. If you’re a makeup artist, it can be pretty easy to do this since you can snap a photo of your daily makeup and upload to Instagram. If you’re an interior decorator, you can take photos of things around your house. If your an event and wedding planner, you could snap photos while out shopping for decor or at events you attend. The options are endless, but you might need to get a little creative depending on the industry you’re in.

 

What do you think, readers? Are you currently using Instagram for business? Let us know in a comment!

 

Instagram logo picture via Waxing UnLyrical
City picture via Photojojo