Posts Tagged ‘Wedding’

February 22, 2013 7:21 pm

Event Planning Career Feature: Stephanie

Stephanie Hammermeister is still a student of QC Event School, but she’s already well on her way to industry success. She owns and operates her own wedding and event planning business, Memory Lane Events LLC. Stephanie believes in lifelong learning, and is using all the new skills she is gaining in her Event and Wedding Planning course toward her growing business. Read on to learn about her event planning career and her advice for anyone looking to start their own.

Below, Stephanie tells us how she got to where she is today, and reflects on the best parts of her career so far. She also shares some photos of her work…and they are absolutely beautiful. We’re so happy and proud to share her work with you this month. If you would like to learn more about Stephanie’s company, be sure to check out her website and Facebook page.Stephanie Hammermeister is our student of the month

Company Name: Memory Lane Events LLC
Description: Wedding and Event Planning
Region: Southern California
Email: info@memorylaneeventsllc.com
Phone: 949 444-5140
Website: www.memorylaneeventsllc.com
Twitter: @Stephanie_MLE
Facebook: Memory Lane Events LLC.

What motivated you to start your career as a professional event and wedding planner?

From early adolescence straight into adulthood, basketball had been my passion, my outlet, and my whole heart! So as you can imagine, the transition from tomboy to girly girl was certainly life changing. The idea of becoming a professional wedding and event planner was always an immense interest of mine (even while in uniform), but falling in love had ultimately become my motivation to pursue a career in the field. My journey to the altar grew to be my first project in the creation of Memory Lane Events LLC. After receiving wonderful feedback on preparation, design, decor, and execution, I made a decision to become more involved in the industry.

I was given a wonderful internship opportunity by a gracious wedding planner out of the San Diego region. In that position, I learned helpful skills and beginner techniques which provided a great foundation to begin my personal path for success. The enormous support of my caring husband, wonderful family, and gracious followers is all of the motivation and inspiration that I need for continual success.

What are some highlights of your career so far?

One of the many highlights I have received in my career thus far has been the remarkable feedback and generous gestures from my previous clients and other professionals in the business. The industry is competitive yet rewarding all the same. It has been a privilege to work alongside several successful professionals who I admire dearly. However the finest highlight, I must say, is bestowing emotions of peace, happiness, and bliss upon my clients in a monumental moment of their life’s journey, no matter how large or small.

How did your course prepare you for working in the field?

Still currently enrolled in the coursework, I have become more knowledgeable in the logistical aspects of wedding and event planning. I am eager to become more educated as I continue through each unit.

Do you have any advice for anyone starting out with their training or career?

It takes a lot of hard work to embark on your own business and you want to be sure that you are as prepared as possible. With that being said, the best advice I can offer those in training or beginning their careers is to always be open to educating themselves further! Even the best-of-the-best in the business are always continuing to learn. In my opinion, when you’ve become complacent you’ve stopped learning and when you stop learning, you become fearful of change. Change is one of the most common factors in a successful business. You have to be able to adapt to the change of our society’s needs and wants while still remaining true to who you are as an individual and as a business.

Running a business, like anything, takes a great deal of sacrifice and special attention. You need to continually motivate yourself and those around you every day in a positive manner. When you are dedicated to something you’re passionate about, you can never fail!

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Every year we see new trends appear in the wedding industry and this year, some of the loveliest are being created with paper! Stationery plays an integral part in setting the tone for our clients’ weddings. The style, quality, color palette, and motifs can be carried throughout the various pieces to provide continuity to these special events. In the fall of 2012, we saw the chevron pattern take hold as the latest and greatest in wedding stationery designs. That has segued into other attractive motifs, and we’ve continued to see geometric patterns in designs (such as the honeycomb pattern) – the effect is certainly bold. Now that 2013 is well underway, we’re seeing three new stationery trends that really excite me: the die cut pattern, hot foil printing, and calligraphy. Read on to learn more about stationery trends in 2013.

Die cut patterns

Die cut invitations are all the rage and are probably the strongest direction we are seeing in stationery this year. As you can see below, die cut patterns range from the most romantic lace motifs to edgy modern bold typesets. Die cutting creates a 3D effect which adds to the visual interest and tactile feel of the various pieces to which it is applied. Die cut paper shapes are made using a steel cutting die. It can be used to punch out decorative shapes or patterns within a larger piece, or it can be used to create the primary shape by cutting the entire sheet of paper in a distinct way. The process is very similar to that used in creating letterpress designs. And needless to say, with as popular as die cut is this year, it is not reserved for invitations only! You will find it used in other paper products such as save-the-dates, table numbers, and even cake plateau edging, as seen below. Lovely, isn’t it?
Hot foil printing

The second trend that I’m seeing a lot of this year in stationery is hot foil printing. This technique is achieved by combining heat and pressure to the paper to create a letterpress look with added color. The designs are turned into a metal block that is headed to a certain temperature and then applied to the piece to create a foiled image pressed into the paper. Gold and silver seem to be the most popular colors this year which makes sense, since metallics are prominent in other areas of wedding decor. However, hot foiling is available in other colors as well!

Calligraphy

Finally, and probably my favorite invitation trend this year, is the calligraphic design. We are seeing various scripted fonts in all forms of stationary, as shown in the example below. In a previous article, I told you that the Millennial generation is big on hosting and personalizing their weddings – so, creating a personal touch using handwritten calligraphic fonts is likely not too surprising! I’ve spoken with local calligraphers, and they too are seeing an increase in demand for their talent within our industry. Even I have jumped on the band wagon and recently purchased a Lamy fountain pen with which to write company thank you letters. Now I just have to remember how to hand write after years of typing on a keyboard!

As you know, trends come and go in this industry, and there are always some I’m glad to see arrive and others that I’m glad to see exit. I love the designs that I’m seeing in stationery this year and hope you are excited by them as well! Leave us a comment and let us know what you think about the hottest stationery trends of 2013.

Till next time, happy planning!

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