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What Exactly IS Home Staging?

Home staging is an exciting career with a lot of amazing opportunities. With the industry constantly growing, home stagers are in demand. The more difficult the housing market becomes, the more you see people turning to a home stager to help them get ahead and quickly sell their home. As a home stager, you will be relied on to bring out the most amazing features of the property and hopefully catch the eye of many potential buyers.

Staged living room

What is Home Staging?

Staging a home for sale is an incredibly important element of the real estate process. To stage a home properly, the homeowner needs to be willing to depersonalize, declutter, and create a space with universal appeal. Each room will be set-up in a way that allows potential buyers to visualize their own design ideas and how they would like to make the space their own. During the staging process, you will work with homeowners to remove many of their personal mementos, move unneeded items into storage, and fix up anything that could distract or deter a potential buyer. A well-staged home is a very essential part in not only selling the house, but receiving the full potential value of the property. A lot of home buyers make quick decisions about a home based off first impressions and curb appeal, which is why it’s so important to create a space that many people can envision themselves in!

Benefits of Home Staging:

Home stagers have an incredibly rewarding career. Research done by the National Association of Realtors shows that staged properties sell much faster and receive more than the asking price compared to properties that have not been staged. Clearly, a staged home gives clients the competitive edge they need to sell in a hard housing market. Staging a home is a relatively inexpensive cost – many individuals work with the items they already have – and makes a big difference in the long run when it comes to the sale.

What a Home Stager Does:

As a home stager, it will be your job to go into a client’s home and design it in a way that will make it more appealing for sale. You’ll be creating a living space that presents the home in the most appealing way for potential buyers by highlighting the best features of the property, both inside and out, and drawing attention to elements of the home that will increase interest from those who come to see it. In addition to being able to apply depersonalizing and decluttering techniques, home stagers need to understand how to accessorize and redesign rooms. Stagers need to be familiar with real estate basics, design principals, and how to market and promote their services. It is important that they are able to look at the house from a potential buyer’s view and understand exactly what needs to be done to sell the house quickly, and at the highest market value.

Woman becoming a home stager

Home Stagers vs Interior Decorators

While home stagers possess many of the same skills as interior decorators, they are also different in a variety of ways. Interior decorators are hired by clients to design a home to fit the clients preferred style and taste. They are utilizing floorplans, presentation boards, working with a strict budget, and creating a space that fits exactly what the client envisioned for their home. On the other hand, home stagers need to go into a home and redesign it so that it appeals to a wide variety of people. They too, need to understand floorplans, color theory, room styles, and many of the same interior decorating requirements. However, they are using these techniques in an entirely different way. Having this background knowledge for home stagers is essential because it gives clients the confidence that the stager they hired is able to do the job exactly how it needs to be done.

Starting a Home Staging Business

There are definitely some key points you should think about before starting your own Home Staging business.

  1. Build a portfolio. The great thing is, most home staging courses teach you how to build your own portfolio. You want your portfolio to demonstrate your best work and highlight all your strengths. A portfolio is extremely important in showcasing your skills and attracting potential clients.
  2. Get in contact with realtors in your area. Building relationships with realtors and agencies is very important when starting out in the home staging business. They can refer clients to you and even take you on as their own preferred stager. Get in touch and show them your portfolio. You want to market yourself to them and encourage them to send new clients your way!
  3. Make a budget for everything. Set up a home office and do your research on what you’re going to need in order to start. Do you want a large inventory to work with or can you manage with a small one? What local vendors provide the cheapest furniture rentals? What is the most appropriate rate to start? You always want to make sure you’re getting the most for your dollar. Having a clear budget will help you navigate through all the information and give you the best advantage to start out on the right foot.
  4. Research! Research! Research! Find out who your competitors are, what opportunities are available in your area, what the housing market is like – the list goes on! Being knowledgeable about every aspect of the industry will definitely give you a step ahead.
  5. Market and Promote. Social media is a great way to get your name out there. For example, Facebook is often used by businesses to promote their services to a large demographic of people. You can also talk to friends and family about your new business and think of clever ways to promote your skills as a home stager. Proper marketing and promotion will go a long way in the industry.

Modern staged kitchen

Important things to note about having your own inventory

There are pros and cons to having your own inventory. Many stagers choose not to have their own inventory because of the cost associated with it. As the inventory grows, you will need a storage unit or a warehouse. Purchasing the pieces for inventory may take a while depending on your budget, and you will need to establish a system for maintaining and counting your inventory on a regular basis. However, having your own inventory will definitely help you create the exact idea you envision for each home.

Renting pieces can help you avoid the need for storage or a warehouse but you’ll want to keep in mind that rental companies can often be very pricey. If you are continuously using a rental company, you may find you are exceeding your budget. The great news is that you can use a mix of both having your inventory and working with rental companies to keep costs low and get the most out of your budget!

Interested in becoming a home stager? Check out QC’s Home Staging & Redesign course for everything you need to get started in this exciting field!